Case Study
Context
BandwidthPlace is an internet speed test service that provides a simple, browser-based test that works across different devices.
Goal
Create a responsive, visually pleasing, and user friendly internet speed test service.
Team Makeup
Product Manager
>Product Designer<
Tech Lead
Tools and Skills
Figma, UI Design, UX Design
Problem 1
Outdated speed test tool that was not friendly to different device types and screen sizes.
Solution
By modernizing the speed test tool for several different devices we are able to get the tool into the hands of over 50k users a month. The original tool looked outdated and was difficult for users to parse. The new speed test tool is easy to use on any size device and segments information into easily digestible pieces of important information.
Problem 2
Ad laden user experience that made it hard to navigate useful content and tools.
Solution
Though advertising is a key piece to BandWidth Places ability to provide information, the advertising was proving to get in the way of important tools and resources. We focused on improving the discoverability and usability of the features of the site which included improved color contrast, modernized interactions, and content first improvements to resource pages.
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